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Persona Staff

Digital Marketing and CRM Manager

Stellenbosch, Western Cape, ZA

Company: Persona Staff

Category: Business and Financial Operations Occupations

Published on 2022-05-27 12:50

Responsibilities (Not limited to):

  • Develop Execute Implement and Optimize Digital Strategies for the company
  • Manage and maintain the companys website and associated microsite(s)
  • Campaign Analytics and Analysis
  • Manage and maintain the companys social media platforms
  • Content strategy and management of production thereof
  • Campaign management and online reputation management
  • Manage user rights
  • Event Social Media Coverage & CRM Collection
  • Pre- and post-event digital amplification and content creation (working with in-house design team / partnering agencies / freelance consultants)
  • Attend brand events to assist with the management of CRM Collection, digital activations, videographers and to capture live social media coverage
  • Generate frequent Meltwater reports
  • Offer insights and strategic input based on report insights
  • Stay appraised of and be comfortable implementing new digital trends
  • Negotiate contracts with service providers
  • Internal CRM Database Management
  • Email & SMS Marketing as well as Report on delivery results
  • Manage event invitations, guest lists and RSVPs as well as report on delivery results
  • Work with in-house design agency and freelance consultants on various CRM and brand projects
  • Develop, nurture and manage online communities
  • Work within agreed budgets
  • Train users, coordinators or interns when required

Skills and Requirements:

  • Marketing degree or similar qualification
  • Digital Marketing postgraduate or short course(s)
  • Minimum 5 years experience in Digital Marketing (Agency or in-house)
  • Highly inclusive and professional stakeholder management skills
  • Proven ability to plan and manage budgets
  • Excellent team player, communication, and decision-making skills
  • Content Management System (CMS) knowledge & experience
  • SalesForce advanced knowledge is advantageous
  • Online monitoring software knowledge & experience
  • Online content production and eventing experience
  • Google Analytics as a top proficiency
  • Confidence to present to senior management and international stakeholders
  • Experience working in Ed Tech is advantageous
  • Ability to work independently and use initiative
  • Endurance and ability to tolerate extended hours
  • Understanding the importance of attention to detail

Behavioural Attributes and Competencies:
We actively prioritise the right attitude combined with the right behavioural attributes in combination to prior experience, we value both intellectual and emotional intelligence in our people:

  • A growth mindset and a "can-do" attitude. People with a growth mindset "tend to thrive on challenges and embrace failure as a mechanism for learning and development". They constantly question the world and their place within it, and look for opportunities to improve themselves and their environments around them
  • Constant curiosity and hunger for learning
  • Excellent written and verbal communication skills. Not only is communication one of the most important elements of this role, but you are also an ambassador of the company.
  • Professionalism, patience, and kindness. Dealing with people day in and day out can be taxing, and it takes a particular kind of person to keep calm, cheerful and effective
  • Ability to work in a team, and to work under pressure
  • A passion for education.

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