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Creative Strategy Lead

Johannesburg, Gauteng, ZA

Company: Intellistaff

Category: Arts, Design, Entertainment, Sports, and Media Occupations

Published on 2022-05-12 07:14

Area/Location: Sandton, Johannesburg Objectives and Outputs of this Role:Build, lead, and review work of the creative teamCollaborate with CSMs and HODs in developing marketing plans, analyzing results, and identifying opportunitiesDevelop marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategiesAnalyse brand tracking, market trends, consumer need, and the competitive landscapeHelp sort through the creative chaos to find those ideas with the most promiseCollaborate with the other leaders on the team to stay focused on the goal: solving your clients problems with inspired, original, effective creative work. No creative director can do it alone.He or she needs to work closely with the strategy, CSM and production leads to set a vision for both the internal team and the client.Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the creative and strategic development of messages and deliverablesWork closely with Traffic Department to prioritize work and resources across engagements based on short- and long-term needs. Keep them close and guide them on how they can help you develop the StudioConduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiativesReview and approve art and copy developed by the team, ensuring deliverables that effectively address client needsProduce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiencesPresent, or oversee presentation of final concepts, and obtain approvals for deliverablesDevelop a good relationship with the human beings on the client side; people will only take risks and buy interesting work if they trust you. Its not about "selling" an idea, its about understanding your clients problems and finding a great, creative solution to that problem. Clients know when youre in it for them or youre just in it for the award.Make decisions. A good creative director decides whats moving forward and kills the rest. Decisions allow your team to go deeper with the remaining ideas, making them richer and more effective.Keep it fun and informative. A great CD has a huge impact on the team dynamic and can help create an environment where people enjoy their work

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